The Premium Vision

TAPTAP’s focus has always been on the Premium side of things... Premium audiences at premium publishers with premium ad formats seeking premium advertisers and vice versa. We feel mobile media is a premium channel for brands to stand out and we also feel that high sell throughs aren't necessarily a good thing for all content owners.

Instead, we value frequency capped campaigns and strongly stand by our "max, one ad per page-view policy", where brand recall and purchase intent are highest. The good news is that advertising brands tend to agree and so are willing to pay more because they get more.

The best is that our partner´s audience is happiest with less ad saturation of non relevant ads. Compare the graphs bellow to understand our philosophy and if you agree with us then we might be great partners together. Contact us!

Gross eCPM vs. Sell Through Ratio