New Advertising Library for Android & iPhone

  • Library code optimization
  • 100% autonomous and modular library
  • Remote advertising configuration
  • New advertising formats
  • Total platform compatibility
  • Easy to update
  • Advertising analytic
  • Test and debug modes
  • FailSafe library

iOS (v1.1.1) & Android (v1.1)

Library code optimization

The structural changes introduced in the new library improve stability and performance and decrease memory consumption as well as product weight.

100% autonomous and modular library

We've built a less intrusive and highly autonomous library that will provide developers with an even faster integration in their apps . This helps isolating possible failures and avoiding the problems that could appear when two different teams work in the same application code.

Remote advertising configuration

We have also taken advertising configuration out from the library to put it in our servers in order to modify positions, sizes, frecuency, ad formats and sections remotely with no need for application updates. Publishers can ask for changes at any time and these changes will be applied and available right away.

New advertising formats

Apart from improving our traditional ad formats (Banner, Interstitial, Videobanner, PreRoll Video, PostRoll Video and App Start Video), this library incorporates two new available ad formats: App Start banner and App Start Interstitial, and the horizontal version of all the formats. All ad format's intrusion has ben reduced to the minimum and parametrization is even more flexible, allowing a better adaptation for each application. All ad formats are compatible with every terminal and/or OS and SDK version increasing the inventory for each format. Last but not least all ad formats meet the standards for sizes and weights defined by the IAB for the first time last March. (+ info) .

Total platform compatibility

Using the same library you can add commercials in smartphones, tablets or applications targeted for both devices simultaneously (universal apps).

Easy to update

This advertising library is continuously improving. Updating it its now easy and you only need to replace old files with the new ones in your project and generate your app again. It won't be necessary to update the advertising calls, so update costs are zero or close to zero.

Advertising analytic

The new library gathers analityc data from the application use. This will help the publishers and our campaing management team to know how users navigate throught the aplication. Besides this allows to build an audience profile for each site or knowing technical information from the devices in which it is running. We are also planning for this information to be available in the next Reporting Tool release.

Test and debug mode

When there's a new version of an application, the library is configured in "test mode". This mode makes the application access ficticious campaigns that will allow to test how the application will behave if the campaigns were real, facilitating the integration proccess and helping solve issues before the new version is in production.

FailSafe library

Our current advertising library is the result of 18 months of reasearch, development and catalyzes our extensive mobile advertising experience. It is designed to avoid failures and if there are failures, prevent them to affect the application that integrates it. This allows our publishers and developers to take the best care of the application's usability and their first assets: their users.

That's it for now! We´ll keep on working to make better mobile advertising, better advertising for publishers, advertisers, agencies, application developers and, of course, end users. Within this continuous product improvement philosophy we look forward for suggestions that will make enrich our library.